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This session discusses brand and marketing value of circular economy and ecolabels as a tool for measuring circular economy on products.
Programme
Tuesday 6 June
| 13.30 | Session opens |
| Brand and customer value of circular economy Chief Sustainability Officer Anirban Ghosh, Mahindra Group See presentation |
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| Consumer behaviour: A shift is in motion Founder Oskar Korkman, Alice Labs See presentation |
|
| What is the business case for circular economy? Manager Corporate Affairs and Sustainability Annachiara Torciano, Samsung Nordics See presentation |
|
| Ecolabels and Benchmarking Circularity Director General Lea Kauppi, Finnish Environmental Institute See presentation |
|
| Case: The Nordic Swan Ecolabel and circular economy Nordic Product Development Manager Karen Dahl Jensen, Nordic Ecolabelling See presentation |
|
| Discussion on ecolabels by Lea Kauppi, Finnish Environmental Institute and Karen Dahl Jensen, Nordic Ecolabelling | |
| 15.00 | Session closes |
| Session is moderated by Senior Lead Matti Aistrich, Sitra |
This session is related to the following Sustainable Development Goals:
Session organised with Nordic Council of Ministers.
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